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Pardot Marketing Engagement Manager
#26414321
USA Right to Hire On-Site Flexibility/Remote: 100%
Posted on
DUTIES AND RESPONSIBILITIES:
Pardot Strategy & Execution
Education and Certifications:
Pardot Strategy & Execution
- Manage the multiple internal and external Pardot instances, including setup, configuration, ongoing support and optimization
- Develop and implement automated engagement programs such as drip campaigns, lead nurturing, and segmentation
- Align Pardot workflows with broader marketing and sales objectives
- Assist with the Project Management of large-scale Pardot initiatives from kick-off to completion.
- Build and deploy email campaigns, landing pages, and forms within Pardot
- Build and define client/prospect automated nurture campaigns and identify additional touchpoints that can lead to cross-sell opportunities
- Perform day-to-day system updates and troubleshooting issues related to emails
- Monitor campaign performance and optimize based on key metrics (CTR, open rates, conversions)
- Ensure compliance with data privacy regulations including GDPR and CAN-SPAM
- Be an internal subject matter expert for email marketing best practices for best end-user experience
- Develop and manage dynamic and static lists to support targeted marketing campaigns and lead nurturing programs
- Maintain data hygiene by auditing contact records, removing duplicates, and ensuring accurate segmentation
- Ensure compliance with data privacy regulations by managing opt-in/opt-out preferences and suppression lists
- Collaborate with CRM administrators to ensure seamless data integration and resolve sync issues between Pardot and Salesforce
- Prepare and validate audience lists for campaign launches, A/B testing, and performance tracking
- Continuously refine segmentation strategies based on campaign analytics and evolving business needs
- Manage lead scoring and grading models to improve sales handoff efficiency
- Collaborate with Salesforce CRM administrators to ensure seamless data flow and reporting
- Maintain data integrity and troubleshoot sync issues between Pardot, Salesforce and any 3rd party platform integrations.
- Create dashboards and reports to measure campaign effectiveness
- Present actionable insights and recommendations to stakeholders
- Continuously test and refine strategies based on performance data
- 5+ years of experience in marketing
- 3+ years of day-to-day hands-on experience with Pardot and Salesforce CRM
- Strong understanding of B2B and B2C marketing funnels and customer journey mapping
- Experience working in an Agile Project Management Corporate Environment
- Experience with HTML/CSS is required
- Analytical mindset with a passion for data-driven decision-making
- Strong ability for critical thinking, attention to detail and quality
- Enthusiasm for staying current with marketing technology trends
- Ability to prioritize tasks, meet deadlines, and effectively manage time while juggling multiple projects and responsibilities
- Strong writing and verbal communication skills
- Flexibility in a rapidly changing environment is critical
- Commit to a blended workplace program that requires being actively engaged online during virtual meetings and ability to build strong working relations in virtual/remote work environment
Education and Certifications:
- Bachelor's degree in marketing, communications, computer science, or information technology
- Pardot, Marketing Cloud, and/or Salesforce certifications required